The world of Sneakers and the music industry.

The world of Sneakers and the music industry

Written by James MacDonald

Toronto Artists explores the world of sneakers and the music industry. In recent months, there has been a surge of young people wanting to buy these hyped-up sneakers. This article looks at the history of sneakers and how musicians have played a role in making them extremely valuable to collectors.

How did the Sneaker industry work its way into the music industry?

The sneaker industry has been around for more than half a century when you look at it.

Where did it start?

The answer is easy t all started with a need for a better athletic shoe. The sneaker industry has been around for more than a century. The sneaker industry will be more popular than dress shoes in the coming decades as the trend continues. All one has to do is look around, as we see more younger people wearing sneakers with suits as it has become fashionable. First, let's look at the past at the most iconic shoe that has been seen in every commercial, movie, and music video. The first shoe to come to mind is Converse. They started making shoes in 1917 and were redesigned in 1922, when Chuck Taylor asked the company to create a better shoe with more support and flexibility. After Converse added Taylor's signature to the ankle patch, they became known as Chuck Taylor's All Stars" (Wikipedia), and the person who developed the branding was Chuck Taylor. "He was a basketball player and successful salesman who joined Converse in 1921 as a salesman and helped develop sneakers. His success earned his name on the Converse All-Star tag and the first celebrity sneaker endorsement ever. He was a basketball player who turned into a successful salesman and helped develop sneakers. They have been featured in over 650 films and worn by various celebrities from Rock to Hip Hop.

”Chuck Taylor” and Converse were the dominant factors in history, so it took the sneaker industry years to catch up. In the 1970s, Michael Jordan introduced the concept of hype and exclusive collaborations, leading to Air Jordans becoming a status symbol. Today, Jordan Brand is a standalone brand that needs no introduction.

Run DMC's song "My Adidas" in 1986 led to the first music x-sneaker collaboration ever, paving the way for every music and sneakers collab that followed. This event is still discussed today, showing that it had a positive effect on athletic endorsements.

Artists are a major selling point when it comes to selling brands and fashion.

When you watch music videos that have gone viral today, you are instantly bombarded by endorsements, even if you don't realize it. So most artists have come to realize this and have started their own clothing brands or collaborations rather than being just brand ambassadors due to the money. In fact, some artists have even gone on to create their own successful fashion lines, such as Rihanna's Fenty and Kanye West's Yeezy. These collaborations and brand partnerships not only benefit the artists financially but also help to increase brand awareness and sales for the companies involved.

Kanye West is a genius artist with a huge following and fashion influence. He broke into the sneaker industry with Yeezy, which is now as important as Jordan Brand. Kanye should consider some collabs to break the routine, as Yeezy is as important to the sneaker industry as Jordan Brand.

Inking a deal with a celebrity is as important as the athletic face of the game. Sneakers have become a lifestyle item that everyone likes, and owning exclusive

Adidas

The honorary mention here goes to Queen B’s Adidas x Ivy Park collab. When it hit, Kanye West's Yeezy was a standalone brand, giving him creative freedom. Pharrell Williams is the top pick of music collabs, with Queen B's Adidas x Ivy Park collab being an honorary mention. Pharrell Williams has an extensive sneaker library, while Queen B's Adidas x Ivy Park collab was a success.

Reebok

Mr. Carter's 2003 sneaker collab was a major influence on the industry, with his S. Carter silhouette leaving a lasting mark. They were the fastest-selling shoes, selling for $100 each and with a CD sample to go with them.

The first question is: what makes a sneaker valuable to a collector?

In our search for what makes a sneaker valuable, we look at the designer of the shoe. It's the celebrity status that adds to the hype, for example, with the Travis Scott shoes. My son was the first on the block to request a pair of these shoes for Christmas after discovering they were magically available on the internet. We got the shoes from the website with authentic paperwork to prove that they were the originals. Then he wore them to school, and instantly they were a huge hit with his friends. Months later, his older brother saw that they had increased in value even though they were worn. We told him he could get five new shoes if he sold this pair. The answer was "no" from him; he identified them with the music artist and the video game Fortnite. Years later, he still owns the shoes but has outgrown them. To a collector, they would cringe, but to him, it became part of his history.

The sentimental value of the shoes far outweighed any monetary gain he could have received from selling them. They represented a time in his life when he felt connected to something he loved and admired. Even though they may not be worth much to anyone else, they will always hold a special place in his heart.

To a collector, however, it's the monetary gain that feeds the hype of the artists into pop culture, from fast food to video games. The collector may not have the same emotional attachment to the item as the original owner, but they see it as a valuable piece of history that deserves to be preserved and appreciated. Ultimately, whether an item holds sentimental or monetary value is subjective and depends on the individual's perspective.